Arista Wedding Project Innovation Strategy Design using Blue Ocean Strategy

Arista Wedding Project is a family business that has officially established in October 2019, the field of creative industry especially wedding organizer. offers services specializing Islamic weddings and intimate prioritize professionalism, creativity, youthfulness. The value Impress Your Moment provides education for marriage preparation. This study aims to find Key Success Factor (KSF) through eliminate, reduce, raise create process, canvas strategy. also objected right innovation strategy can be applied increase usage planning organizer by using Blue Ocean Strategy. analysis used this are SWOT analysis, benchmark, KSF, six path frameworks, ERRC Grid. next step which will compiled into an Project. results indicate there eleven KSF need considered namely: service quality; type service; human resource capabilities; price; marketing; portfolio; brand; vendor recommendations; digitalization; preparation class. Based on these factors, strategies accordance with Strategy improving capabilities resource, price differentiation, digitalization website,